Many businesses decide to redesign their website or app because it "doesn't work". Often the real problems are smaller and more specific, and some of them can be fixed in a week without starting over.
A design audit is a structured review of what you already have. It finds what stops people from buying, booking or contacting you, and ranks it by what to fix first. Here are the twelve problems we find most often, and how to check for them yourself.
First impression
1. It's not clear what you do
Visitors decide in a few seconds whether they're in the right place. If the top of the page says something vague like "Solutions for the future", they leave. Check: show your home page to someone for five seconds, then ask what you sell and who it's for.
2. There is no clear next step
Three buttons with equal weight ("Learn more", "Contact", "Our services") mean none of them stands out. Check: on each important page, can you point to the one action you want people to take?
3. The page is slow on a phone
Most visitors come on a phone, often on mobile data. Large images and heavy scripts make them wait, and many don't. Check: open your site on your own phone, on mobile data, not Wi-Fi.
Finding things
4. The menu uses your words, not the customer's
Internal names ("Solutions", "Verticals") instead of what people look for ("Prices", "Book a table", "Delivery"). Check: ask three customers what they would click to find a price.
5. Prices and key details are hidden
People who can't find a price, opening hours or delivery areas often assume the worst. If you can't show an exact price, show a starting point or explain how pricing works.
6. Search returns nothing useful
On stores and larger sites, a search that fails on a spelling mistake or on Arabic text loses ready buyers.
Forms and checkout
7. Forms ask for too much
Every extra field drops some people. Ask only what you need now; the rest can come later.
8. Errors are unclear or in the wrong language
"Invalid input" in English on an Arabic page, or an error that clears everything the person typed, is a common reason people give up.
9. Too many steps to buy or book
Forced sign-up before checkout, surprise delivery costs at the last step, or no way to pay the way people expect.
Trust
10. No proof that you're real
No address, no real photos, no reviews, no examples of work. People hesitate to pay a business they can't see.
11. Right to left is half done
On Arabic or Hebrew pages: arrows pointing the wrong way, numbers and prices jumping around in sentences, forms aligned to the wrong side. It looks careless, even when the content is good. We wrote a full checklist for bilingual sites.
Accessibility
12. Some people can't use it at all
Low-contrast text, buttons too small to tap, images without descriptions, and forms that don't work with a keyboard. Fixing these helps everyone, not only people with disabilities.
Do it yourself, or get an audit?
You can catch a lot of this yourself with the checks above and a few honest users. A professional audit makes sense when:
- You're about to spend on a redesign and want to know what really needs to change
- Sales or enquiries dropped and you don't know why
- Your team disagrees about what to fix first
- You need findings in writing, ranked, that developers can act on
What our design audit includes
Our design audit is a full UX review of your site or product, with every finding ranked by what to fix first, a PDF report your team can act on, and a 30-minute walkthrough call. It is delivered in 14 days, for ₪1,500.
See the design audit, or book a free 30-minute call to talk about your site first.
